RECO Recycling
Logo Design, Stationery Suite Design
Based in Knoxville, Tennessee, RECO's mission is to celebrate the hard work of its customers. By collecting and reusing recyclable materials, RECO is able to contribute to the environment by creating picnic tables and benches for community parks and public spaces in the iconic RECO yellow color. The yellow table in the logo is essential for communicating their goal. Hints of yellow are used throughout the stationery to act as part of the brand's visual identity.
Rounded corners on business cards, pocket folders, and letterheads reflect the lack of hard corners in the RECO logo. This creates a softness and approachability to the company, further enhancing the small business feeling that RECO is proud to present to its customers.
